Energy Retailer Reactions to the 'Solar Sharer' Mandate
SOLAR INSIGHTS

Energy Retailer Reactions to the 'Solar Sharer' Mandate

By Brendan Bostock | 24 Jan 2026

Solar Sharer Mandate Sparks Controversy: How Will Free Midday Power Impact Australian Energy Retailers?

The Australian energy landscape is about to undergo a significant shift with the introduction of the "Solar Sharer" mandate, a government initiative designed to give households three hours of free electricity during the sunniest part of the day. This ambitious plan, slated for initial rollout in New South Wales, South-East Queensland, and South Australia from July next year, aims to encourage households to shift their energy consumption to midday, maximizing the use of solar power when it's most abundant and easing pressure on the grid. You can read the Complete Guide here.

Energy Minister Chris Bowen has championed the Solar Sharer scheme, arguing that it demonstrates how environmentally friendly policies can also benefit consumers' wallets. The plan hinges on requiring energy retailers to offer a "no-cost" electricity supply window around midday, precisely when solar energy production peaks and overall demand is typically lower. Households will need smart meters to take advantage of these offers.

However, the rollout hasn't been met with universal enthusiasm. In fact, it has sparked considerable debate and, more importantly, criticism from energy retailers, who claim they were not properly consulted before the plan was announced.

Retailer Concerns: A Bolt from the Blue?

The Australian Energy Council (AEC), the peak body representing major energy retailers, has expressed considerable surprise and disappointment with the government's handling of the Solar Sharer mandate. According to the AEC, the announcement came as a complete surprise and was not part of the Default Market Offer (DMO) review consultation process. This lack of consultation has led to concerns about the practicality and potential unintended consequences of the scheme.

Louisa Kinnear, Chief Executive of the AEC, stated that while retailers had been working collaboratively with the government on the DMO review for five months and were generally comfortable with the anticipated outcomes, the Solar Sharer mandate was introduced without prior discussion. This omission has led the AEC to withdraw its "unqualified support" for the broader DMO review.

Complexity and Red Tape: A Step Backwards?

A key concern raised by retailers is that the Solar Sharer mandate introduces a "complex regulatory solution" to address outcomes that are already being offered by many retailers in the market. Several energy companies already provide plans with a free three-hour daytime window, often coupled with higher peak tariffs to balance costs. Retailers argue that the government's intervention could stifle innovation and limit consumer choice by standardising offerings.

The AEC argues that the government is seeking to cut red tape but that this new measure introduces more complexity. They worry that the government is targeting outcomes already being delivered by the market.

Ensuring a Fair Deal: The Regulator's Role

The government has acknowledged the need to ensure that consumers receive a fair deal not only during the free power period but also at other times of the day. The Australian Energy Regulator (AER) will be responsible for overseeing the Solar Sharer offers to ensure that customers are not disadvantaged by higher tariffs or other hidden costs outside the designated free hours. This oversight will be crucial to maintaining consumer trust and preventing potential exploitation.

Potential Implications for Consumers

While the prospect of free electricity for three hours a day is undoubtedly appealing, consumers need to carefully consider the terms and conditions of Solar Sharer offers. It's essential to understand how tariffs will be structured outside the free period and to assess whether the overall plan aligns with their individual energy consumption patterns.

For households that can readily shift their energy usage to midday โ€“ for example, by running appliances like washing machines and dishwashers during the free window โ€“ the Solar Sharer mandate could result in significant savings. However, for households with limited flexibility or high energy demands outside midday, the benefits may be less pronounced.

A Wait-and-See Approach

The Solar Sharer mandate represents a bold step towards a more sustainable and affordable energy future for Australia. However, its success will depend on careful implementation, effective regulatory oversight, and a willingness from all stakeholders โ€“ including retailers, regulators, and consumers โ€“ to work together to address any challenges that may arise. As the initial rollout approaches, it will be crucial to monitor the impact of the scheme and make adjustments as needed to ensure that it delivers on its promise of cheaper, cleaner energy for all Australians.

It remains to be seen how retailers will ultimately adapt to this new regulatory environment. Some may choose to fully embrace the Solar Sharer mandate, offering competitive plans and innovative solutions to attract customers. Others may continue to express concerns and seek modifications to the scheme. One thing is clear: the Australian energy market is in a state of flux, and the Solar Sharer mandate is likely to be a major catalyst for change.

Ready to Save?

Get a Free Solar Quote in Your Area

Connect with a CEC-accredited installer near you โ€” no obligation, no spam.

100% Independent  ยท  60 Second Form  ยท  CEC Accredited Only

Brendan Bostock
Written by Brendan Bostock

Editor in Chief & Solar Enthusiast

Connect on LinkedIn
FREE โ€ข NO OBLIGATION
Get a Free Solar Quote

Compare CEC-accredited installers in your area.

CEC No Spam 60 Sec
Advertise With Us

Reach thousands of Australian homeowners every month.

Contact Us